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Marketing needs to be an integral part of the growth of the cosmetic portion of your practice. Each member of the team needs to understand his/her role in the building of this particular aspect of the practice. Job descriptions for each team member need to be generated so that everyone knows what his/her responsibilities are to be. Then appropriate training and practice needs to take place so that there is a comfort and a confidence in the carrying out of each task.
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Each person on the team is vital to the success of a project. From the person answering the telephone -- to the person presenting the cosmetic options -- to the person performing the techniques -- to the person collecting the fees, each responsibility is as important as the next.
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The person answering the telephone must do so with warm sincerity and a bit of enthusiasm! The telephone is most often the first contact a person has with your office. Each person who speaks on the telephone must know about the procedures you offer. They will have about 30 seconds to "sell" the potential patient on the idea of coming to the office to learn more about the cosmetic opportunities. This initial contact is critical!
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Before any marketing program is initiated your team must decide what you want to accomplish, how you want to accomplish the specific results you are after, who is going to do what, the time frame, and the evaluation methods. In other words, be about the business of defining a specific set of goals for the implementation of a cosmetic marketing program into your practice.
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We have systemized the proven techniques of marketing cosmetic dentistry. We can take these systems and completely customize them to the unique aspects of your practice and your team! In short, you want to most effectively talk about the options and position everything in terms of the patients’ benefit! People don't know what can be done! We need to let them KNOW what is available. You’re educators!
Believe in what you do and know that you are adding value to the life of your patients. Success will happen when preparedness meets opportunity. Partner with us so we can help you be prepared and expedite your journey to those opportunities.
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