april 2009 issue of jameson monthly
Surviving the Recession
No matter what your current stress level or comfort level may be, in terms of "the recession," Cathy Jameson has authored several installments of what is an original article series called "Recession Resistant Practice" that is extremely powerful. Read the following excerpts from her latest articles. Make sure to bookmark the section on our Web site, www.JamesonManagment.com, as it will be updated regularly.
Creating Raving Fans
When patients don't proceed with treatment you've diagnosed or, worse, when they don't even show up for appointments,
they'll be sending you the message that dentistry isn't worth the investment. You could blame it on the economy and watch your practice dwindle,
or you could ask yourself "What can we do to turn this around? What can we do to help our patients truly understand the VALUE of the dentistry we know they need?"
Read More
Reducing Broken Appointments and No Shows
The reduction of broken appointments and no shows begins in the clinical area with the clinical team stressing the significance and importance of the next appointment.
This does NOT contradict all of my reminders that every person on the team plays a role in the patient relationship and that every person
on the team is ultimately accountable for the success of a full schedule, treatment acceptance and beyond. I am simply clarifying that the clinical
team members have the greatest opportunity to relay the value of proceeding with the appointment schedule and/or treatment. The business team will
make financial arrangements and refine their verbal skills and other systems to set this idea up for success, but if the patients don't see the value
of keeping their appointment and/or don't understand the negative consequences of missing their opportunity for care, then the patient will be far less
likely to schedule and pay in the midst of today's economic challenges and associated fears.
Read More
Upcoming Meetings and Lectures
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The Star of the South in Houston went great last week. We enjoyed our visits. If we missed you there, stop by our Texas Dental Association booth, #370, in San Antonio. There, you can enter to win valuable enrollment in one of Jameson's upcoming CE events - "Getting to Yes" and "Marketing That Moves." If you plan to attend the American Academy of Cosmetic Dentistry event, stop by booth #136. Cathy will be lecturing twice during the show - you can't miss this! |
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AACD, Honolulu, Hawaii
April 28-30, 2009
See Dr. John H. Jameson, Cathy Jameson, Cindy Ishimoto, Amy Logan and Rachel Leslie at booth #136. Also, don't miss Cathy presenting "The Dental CEO" on Wednesday, April 29, 2pm - 5pm. She'll also be presenting "On Target" on Thursday, April 30, 9:30 a.m. - 12:30 p.m.
TDA, San Antonio, Texas
May 7-9, 2009
See Amy Logan and Rachel Leslie at booth #370.
Indiana Dental Association
Friday, May 8, 2009
Cathy Jameson
"The X-Factor: The Aesthetics of the First-Class Dental Team"
"Speak Your Peace"
Henry Schein Webinars
Cathy Jameson
"Keys to Making Your Practice Recession-Resistant"
May 11th, 12 p.m. CST & 2:30 p.m. CST
May12th, 6 p.m. CST
Enlightened Leadership, New York City, New York
Cathy Jameson
May 15-16, 2009
Business Management Course
August 20-22, 2009
Dallas, TX
This course is specifically designed for dental professionals who want to lead themselves in a positive and forward thinking direction. Dentists, owners and office managers receive three days of interactive exercises, lectures and hands-on training, resulting in accelerated management expertise.
Business management can make or break your practice. This course is a must for both established practices, as well as those ready to start a practice from scratch.
Over the course of the three days, you will have an opportunity to not only learn, but also practice the strategies learned. You will gain valuable skills to enhance the daily operation and management of your practice. Click here to register or download the brochure.
