Is Direct Mail Still Effective?

By Susanne Kimball, Chief Creative Services Marketing Officer Direct mail advertising has been around for a while. First in the form of mail-order catalogs and now many businesses use direct mail to advertise their business. In fact, your mail box may have a direct...

Being on Purpose

Being On Purpose By Cathy Jameson, PhD Being “on purpose” is the motivational factor that drives you and/or your team to provide the services—both professionally and personally—that are the core of your business. Your purpose goes deeper than and will outlast the...